Negative SEO

What is Negative SEO?

Every day corporations, entrepreneurs and their competitors hire search engine experts to increase their ranking on the web. Proper search ranking will increase your web presence and attract legions of people to your website. Ranking #3 on page 1 in Google versus page 3 for some industries means the difference of millions of dollars in income. This is great for the company who is making the investment to get search engine optimization done, but can mean absolute havoc for their competitors or a sole competitor.

In some cases, companies will hire an seo company for the sole purpose of bumping their competition off the map. If your website was ranking #2 for "Widget Manufacturers", and has been for the last two years, then suddenly you find your site has dropped 10 spots to page 2, then page 3, then page 4...well, you get the picture. The loss in profits can be devasting especially if a good percentage of your revenues come from your web site. If your site gets past the Top 50 mark, your online business might as well not exist.

Another scenario is an individual or a competitor (secretly) publishes a negative report or article about you or your company. With the amount of publically available social platforms out there, this method however unethical can be equally devasting to your image or brand. Leave it alone for enough time and watch your sales disappear in to thin air. As your reading this, please keep in mind we are not trying to generate fear or anxiety. We are simply stating that this is a reality of what actually happens today in the digital marketplace. It's for real and it's here to stay unfortunate as it may be.

Reputation Management

As it is defined by Wiki, "Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop." How it relates to SEO, Search Engine Marketing, and Social Media Marketing has become increasingly symbiotic. A well defined plan of action for your company is an absolute necessity. Don't believe us? Google BP's oil spill debacle or the 2010 Florida governor candidate Rick Scott. The amount of staged web articles or web sites pertaining to these examples in particular are very, very interesting (and alarming to some).

SEO Florida can provide Reputation Management solutions for your online brand. Through a carefully nurtured, and sculpted strategy we will help your company rise out of any muck you might be in or simply keep you in a positive circle. Our methods are proven and our approach is unique yet steeped in scientific fact. We don't play guessing games. Every detail is planned out and tracked with cold analytical precision. Do know your information and/or plans are met with the highest discretion and confidentiality.

An Ethical Approach to SEO

Our methods are completely White Hat, or honest from the standpoint of protection. We do not violate any of the major search engine policies or procecures. We do not violate web standards and practices with the World Wide Web Consortium (W3C) as it pertains to your website. We do not and will not break any U.S. or international laws in providing you our SEO services. We follow the rules, and it's done by the book.

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